MCDONALD’S – I WANT IT THAT WAY!


Why would you change something iconic?
Such confusion is what our campaign for the new Big Mac is about. 

Agency: Scholz & Friends Hamburg
ECD: Christian Kroll
Creative Directors: Mark Räke & Dennis Krumble
Creatives: Pjotr Barakov & Niklas Scholz, Wanslez Quaresma, Matteo Pozzi, Paolo Bartalucci, Hannah Quellhorst & Beatrice Heise
Director: Ole Sanders