McDonald’s – SAVER MENU


The Saver Menu offers a great value for money.
This year-round social campaign, consisting of 24 clips, highlights that. 

Agency: Leo Burnett London
Creative Directors: Dan McCormack & Luke Boggins
Creatives: Pjotr Barakov & César Rodriguez

 

McCafé – Great tasting coffee, Simple


The world of coffee has gone a bit mad, with brands advertising their products in absurdly pretentious ways.
McDonald's, on the other hand, is all about simplicity, quality and a fair price. ​

Agency: Leo Burnett London
Creative Directors: Andrew Long & James Millers
Creatives: Pjotr Barakov & César Rodriguez